[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] The communication process is really a cycle. A printed piece can drive the recipient to the web, where the recipient can then provide more information about his/her preferences. Next, this online interaction can be followed up with a printed response. It might be a catalog with customized images, a postcard with a discount offer, or a letter…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS When consumers receive direct mail, they need to make a decision about its relevance. Should the piece be immediately thrown in the trash, or should it be kept? Any time you look through a stack of mail, you’re probably asking yourself, “Is this message relevant and appealing? Should I keep…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS According to InfoTrends’ most recent marketing communications research, about half of total respondents spent much more time reviewing direct mail and direct marketing campaigns when they were personalized and relevant. It should also be noted that younger generations were more likely to pay attention to messaging when it was personalized.…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS Because it is tangible, direct mail has a meaning related to a physical place and engages with spatial memory networks. Consequently, printed materials better connect with more neurons and have a more powerful impact on the person interacting with them. If you add personalization and color to your direct mail…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS A key reason for print’s popularity is that it is able to accomplish certain things more effectively than other types of marketing. Many consumers like direct mail because they prefer a tangible form of communication that they can experience with more than just their eyes. Unlike e-mail, television, or radio…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS   Print is an effective marketing tool for many reasons. It can compel recipients to act, attract new customers, increase customer loyalty, boost brand awareness, reactivate dormant accounts, and deliver profitable results. Printed communications are a tried and tested media; a staple marketing technique for companies of all sizes the…