[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS When consumers receive direct mail, they need to make a decision about its relevance. Should the piece be immediately thrown in the trash, or should it be kept? Any time you look through a stack of mail, you’re probably asking yourself, “Is this message relevant and appealing? Should I keep…

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS According to InfoTrends’ most recent marketing communications research, about half of total respondents spent much more time reviewing direct mail and direct marketing campaigns when they were personalized and relevant. It should also be noted that younger generations were more likely to pay attention to messaging when it was personalized.…