[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS Because it is tangible, direct mail has a meaning related to a physical place and engages with spatial memory networks. Consequently, printed materials better connect with more neurons and have a more powerful impact on the person interacting with them. If you add personalization and color to your direct mail…