Reason #1: Consumers Prefer Direct Mail Over E-mail
[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] By: Nicole Jones, KEYPOINT INTELLIGENCE - INFOTRENDS A key reason for print’s popularity is that it is able to accomplish certain things more effectively than other types of marketing. Many consumers like direct mail because they prefer a tangible form of communication that they can experience with more than just their eyes. Unlike e-mail, television, or radio…